MATCHBOX SYSTEMS
The New Service Layer for Car Insurance
Connecting customers to their best-fit insurance cover through the apps and AI they already use.
Car insurance distribution is broken
Price comparison sites transformed car insurance — but consumer behaviour has changed. Consumers want the best deal wherever they search. Insurers need to reach them there. Brands need to make genuinely competitive offers through their own apps — to all their customers, not just a few.
Matchbox opens it up.
We connect consumers, brands and insurers so that the right price-fit offer reaches the right person — wherever they search and buy. More efficient distribution means lower costs — and we pass on those savings in three ways: faster brand growth, stronger insurer margins, and better consumer prices.
Matchbox's new service layer is a suite of insurtech services that makes it possible.
For Brands
Existing models limit your ability to offer insurance competitively to more than a fraction of your customers. Matchbox changes that ratio — giving you the supply and economics to make a genuine offer to almost everyone.
For Insurers
You've built precise risk rating and pricing systems. Now you need distribution that's equally precise. Matchbox puts your best price in front of your best-fit customers — wherever they search and buy.
For Consumers
You want the right cover at the right price, without the runaround. Matchbox works inside the apps and with the AI assistants you already use — so the right offer finds you, wherever you start.
What Matchbox delivers
The shortest path to the right quote
No dead ends. No unnecessary steps. Matchbox orchestrates the entire journey — from first prompt to purchase — so customers trust their apps to deliver their best-fit cover.
More customers. Genuinely competitive.
Not just the easy wins. Matchbox restructures supply, pricing and distribution economics so a far greater share of your customer base gets an offer worth taking — and buys.
Grow revenue. Cut acquisition cost. Both at once.
Brands with scale unlock a distribution model, data and economics where sales and margins move in the same direction — without increasing underwriting risk. Modelling points to a 10x uplift in sales for partners.
Insurance that works where AI does.
Consumers are searching differently. Insurance offers need to show up in AI assistants and brand apps alike — consistent, accurate, and always best-priced.
How Matchbox works
Renewal intelligence
Matchbox identifies when a customer is ready for an insurance quote, so their brand apps make relevant offers at the right moment, not random prompts at the wrong time.
Frictionless quoting
With the customer's permission, Matchbox retrieves their existing data and completes the quote forms automatically. Less effort for the customer. Dramatically higher quote volumes.
Precision price routing
Matchbox analyses where insurers send their best prices today and redirects them to active customers in brand channels, on demand. The share of best-price quotes from a panel rises from around 3% towards 50% — lifting conversion at source.
Market benchmarking
Every quote is modelled against the market in real time. When a quote is market leading, Matchbox tells you — so you can tell the customer, and close with confidence.
Price flex
When a quote is close to market-leading and within an insurer's target risk profile, Matchbox flags it. The insurer and brand can then correct their price to win the sale. The customer's chance of receiving a market-leading quote doubles.
Built for the AI era
Matchbox feeds a live data registry that gives AI platforms a direct, consistent route to a consumer's best-fit quote — across every channel, every time. The same registry handles long-term accounting and reconciliation between brands and their insurer partners.
Working with Matchbox
Engagements begin with a scoped advisory phase to design the right solution, followed by a customised build and integration. The model is structured to be materially more efficient than traditional routes to market.
Ready to open up your insurance distribution? Talk to Matchbox →Our team
Laurence John
Founder & CEO
Laurence leads Matchbox's mission to reshape how car insurance is distributed in the UK. He draws on decades of experience across technology, venture investment and digital innovation, including a decade with Motorola as their mobile commerce director and Amadeus Capital Partners as managing partner for their seed fund. His focus is building distribution models that make insurance simpler and more profitable — for consumers, brands, brokers and underwriters alike.
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Richard Tufft
Chairman & Co-Founder
Richard heads board and investor relations for Matchbox. He brings over 20 years of investment banking experience, including 15 years at Goldman Sachs where he served as Director of Research for Europe and Global Co-COO of Equity Research. He is also Co-Head of the Access Fund strategy at Salica Investments.
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David Tyers
Distribution Director
David leads commercial proposition development, go-to-market execution and client management. He specialises in positioning high-growth businesses for scale through data-led marketing strategies. He played a central role in Aviva's successful sale of RAC and the doubling of profitability at AA Insurance Services, and has held senior marketing leadership roles at Aviva, RAC, Legal & General and Aetna International.
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